About Us

What Is OKURULDN?

OKURU LDN is a London-born streetwear brand rooted in culture, craft, and connection. At its core, OKURU blends the elegance of Japanese minimalism with the vibrancy and rhythm of Congolese artistry, creating a unique design language that’s bold, intentional, and deeply personal.

Founded to challenge the ordinary, OKURU is not just a brand — it’s a statement. Each collection is carefully crafted with meaning, designed for those who move differently, think freely, and wear their identity with confidence.

Driven by creativity and consciousness, we’re also committed to sustainable fashion practices, producing limited drops using deadstock materials, repurposed fabrics, and slow production methods. We believe fashion should not only look good, but also do good.

Every stitch is a symbol. Every drop is a dialogue. Welcome to the world of OKURU.

Our Mission

Our mission is to redefine streetwear through a cultural and conscious lens — bridging tradition and innovation to create timeless, meaningful pieces.

OKURU stands at the intersection of art, identity, and tech. We blend Japanese precision, Congolese soul, and urban London energy to deliver collections that resonate across borders and generations. Through slow fashion principles, tech integration, and intentional design, we aim to inspire a new kind of fashion story — one that’s rooted in heritage, powered by innovation, and built to last.